Don’t Go Into Business For the Wrong Reasons

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Many who decide to pursue an entrepreneurial venture do so because they mistakenly believe it is an easy road to riches or the “good life”.  Or they do it because they believe a hobby can relatively easily become a profitably business – I like to cook, so I’ll start a restaurant … I like to garden, so I’ll start a landscaping company, etcetera.  While these businesses may not be bad choices in some circumstances, and while it is important to like what you do, that alone is not sufficient for success in a particular business.  The business must make sense economically for you, and for your investors, if you are going to have any.

There are many potential secondary rewards related to being an entrepreneur and having your own business, but at the end of the day, most businesses should be focused on wealth creation.  If you want to be involved in charitable pursuits, that great!  Just don’t confuse your business with a charity.  You could run out of resources very quickly that way!

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Paul is a serial entrepreneur, strategic and risk management advisor, marketer, speaker and coach who has dedicated the majority of his career to entrepreneurship, leadership and peak performance. Paul has worked with various entrepreneurial companies in senior management roles and has led the development, review, and selective implementation of several hundred start-up and corporate venture business plans, financial models, and feasibility analyses. He has performed due diligence on and valuation of many potential investment and acquisition candidates. Paul was also the Director of a consulting operation in Wharton Entrepreneurial Programs and holds a Bachelor of Science degree in Economics and an MBA from the Wharton School of the University of Pennsylvania. Paul has lived, worked, learned and traveled extensively in Latin America, Europe, and Asia and speaks and writes English, Portuguese, and Spanish.

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