As an entrepreneur, don’t be overly impressed with complexity and flash; rather, be impressed by simplification. Consultants tend to make simple concepts complicated – that’s often how they justify their involvement and their hefty fees. Good entrepreneurs on the other hand, tend to have a gift for simplifying complex tasks and being able to lead other people in attaining complex goals, one understandable step at a time. As you identify the tasks that will allow you to grow your company and reach your goals, before you try to execute on them, be sure to break them down into their basic elements. It will greatly increase the likelihood that you and your team will complete these key tasks successfully. Be impressed by the company or team that can execute “lay-ups” consistently, rather than those that can throw in a three-pointer or a half court shot every once in a while. It’s all about consistency, execution and simplification..
