I guess this point should be pretty obvious, but it merits emphasis. The more you can extend your effectiveness through lower cost resources, the better off you will be. Sounds great on paper, but finding a good assistant is tough; that’s why the very capable ones command a premium in the market. You don’t just need someone who can type and file, you also need someone with good people skills and a good head on his or her shoulders. Don’t forget, for many people, this person will be their first interaction with you and your company. The first impression, good or bad, will stick with whomever contacts you and will reflect on both you and your company. Often times to find such a person, you will need to look to another successful company; you simply cannot leave the selection of this person up to the luck of the draw – you’re better off paying a premium if you have to and getting someone who has been at it for a while and has a stellar reputation. Be very careful with this hiring decision – it could be one of the most important ones you make..
