High Gross Margins Are a Big Key to Success in Business

Share

I’ve seen this played out in all the businesses I’ve started, had a part in running, or consulted to.  You can have the greatest concept in the world, but if there are not solid gross margins (selling price less cost of goods or services) to begin with, you are starting with a major handicap.  You can afford to make a lot of mistakes (and we all do) when you are looking at margins of 60% or higher – I learned this basic cut-off point from one of my early mentors in business – Ian MacMillan at Wharton Entrepreneurial Programs.  Making mistakes is unavoidable; surviving them is not.  Make high or at least reasonable margins, one of your most important screening criteria when you are looking at potential ventures.  If you’re currently in a business with low margins, unless you plan on making up for them in volume, either realize that you’re probably never going to make much (if any) money in the business, figure out how to improve the margins, or move on to something that makes more sense.

.

Share

Paul is a serial entrepreneur, strategic and risk management advisor, marketer, speaker and coach who has dedicated the majority of his career to entrepreneurship, leadership and peak performance. Paul has worked with various entrepreneurial companies in senior management roles and has led the development, review, and selective implementation of several hundred start-up and corporate venture business plans, financial models, and feasibility analyses. He has performed due diligence on and valuation of many potential investment and acquisition candidates. Paul was also the Director of a consulting operation in Wharton Entrepreneurial Programs and holds a Bachelor of Science degree in Economics and an MBA from the Wharton School of the University of Pennsylvania. Paul has lived, worked, learned and traveled extensively in Latin America, Europe, and Asia and speaks and writes English, Portuguese, and Spanish.

5 Comments

  1. Pingback: 11 Things Venture Capital Investors Look For
  2. Pingback: 11 Things Venture Capital Investors Look For
  3. Pingback: 11 Things Venture Capital Investors Look For

Leave a Reply

Your email address will not be published. Required fields are marked *