5 Reasons You Should Not Ignore Video For Marketing
5 Reasons You Should Not Ignore Video For Marketing If last year was the year of the video for marketing, this year is the year…
You And Your Story Are The Best Differentiators For Your Business
You and your story are likely best differentiators you will find for your business! It’s good news, as you are in complete (mostly) control of sharing your story with your prospects and your customers.
The Biggest Reason Your Marketing Is Not Working
Are you trying to figure out why your marketing is not working? Take a moment to think about your marketing strategy and the marketing materials…
Seven Things All Small Businesses Should Be Doing On Social Media
Seven Things All Small Businesses Should Be Doing On Social Media Many small business owners are now active on social media. Whether you outsource your…
What Makes You Happy And Drives Your Behavior? Self-esteem.
What Makes You Happy And Drives Your Behavior? Self-esteem. Have you ever asked yourself what drives your behavior? Being the introspective type, I ask myself…
Be Bold. Rise Above The Noise.
Rise Above The Noise. As an entrepreneur, it is important to be bold. We live in a world where there is so much “noise” of…
11 Essential Elements Of A Basic Marketing Plan
11 Essential Elements Of A Basic Marketing Plan If you are going to sell products and/or services, you should have a marketing plan. You could…
Differentiate. Don’t Become Commoditized.
Differentiate. Don’t Become Commoditized. How do you differentiate your company and its offerings in the marketplace? What do your products and services provide to your…
How To Sell More With Cognitive Dissonance
How To Sell More With Cognitive Dissonance Even though the vast majority of people will tell you that they “don’t like to sell,” when pressed,…
Just Remember: Hope Is What You Are Selling
Just Remember: Hope Is What You Are Selling If you would like to improve the results of your sales and marketing, just remember that hope…