Do You Truly Add Value? Are You Differentiated?
Do You Truly Add Value? Are You Differentiated? Whether you are an employee or an entrepreneur, you will want to ask yourself this question: Do…
5 Common Mistakes To Avoid In Marketing Your Small Business
Five Common Mistakes To Avoid in Marketing Your Small Business Is marketing your small business not going as well as you would like? There is…
5 Things Small Business and Startup Marketers Can Learn From The Royal Wedding
I have to confess that I’m not someone who sits glued to the TV watching the royal wedding ceremony and proceedings. In reality, as a…
Marketing Basics – Create Your Customer Avatar
When you are marketing and selling to your target market, or your market “niche,” should your copy read as if you are speaking to a…
Don’t Forget Maslow In Your Marketing
American psychologist Abraham Maslow pioneered an approach to understanding human behavior that he called “Humanistic Psychology”. He believed that every person has a strong desire…
Ethos, Pathos, Logos: Three Words To Make You More Persuasive And A Better Marketer
Who would have thought that the Greek philospher Aristotle could help you be a better business person? Well, if you want to be more persuasive,…
Naming Your Product or Service – Don’t Make The Common Mistakes
How important is naming your product or service? Many experts will tell you that the name alone can make a huge difference in whether your…
In Marketing Your Small Business, Focus. Don’t Try To Do More Than Your Resources Allow.
It is very important to focus in your small business. Very often when an entrepreneur starts a business, or is trying to grow one in…
Entrepreneurs Should Make Sure Opinion Leaders Sell Their Ideas
The importance of intelligent use of opinion leaders would be hard to overstate. This point refers to both external and internal opinion leaders and informal…
Target Your Market: What’s the Difference between Prospect Profiling and Neuromarketing?
This is a Guest Post from Rosey Dow. Scientists call the fight-or-flight portion of our brains the “old brain” or the “lizard brain” because it…