Lack Of Effective Marketing Is The Elephant In The Room
Lack of effective marketing typically is one of the root causes of startups and small businesses not reaching their potential. Many startups and small businesses…
How To Use The UNIQUE Test For Better Marketing With Stories
How To Use The UNIQUE Test For Better Marketing With Stories We all know intuitively that marketing with stories can be very effective. We’ve all…
5 Things Small Business and Startup Marketers Can Learn From The Royal Wedding
I have to confess that I’m not someone who sits glued to the TV watching the royal wedding ceremony and proceedings. In reality, as a…
Naming Your Product or Service – Don’t Make The Common Mistakes
How important is naming your product or service? Many experts will tell you that the name alone can make a huge difference in whether your…
Small Business Ads Should Be Simple, Base and Frequent
I remember the very moment many years ago when this one hit me over the head. An entrepreneur had asked me what I thought of…