Start Out With Your Objectives, If You Want to be Successful as An Entrepreneur
You must always start with your objectives. Don’t take actions just for the sake of keeping busy. Make sure that every activity you undertake or…
In Your Small Business, You Should Constantly Test and Re-Test Your Assumptions
Given less than perfect information as the norm, running a business is about making assumptions, taking action, and monitoring your results, then adjusting your assumptions…
Don’t “Drink Your Own Bath Water”in Your Entrepreneurial Endeavors
This is a funny one, but one that you should bear in mind. We tend to like our own ideas – if they’re our ideas,…
In a Small Company, There Can Only Be One CEO
Make no mistake about it, no matter how many “cooks” you have running around, there can be only one head chef. It’s somewhat amazing how…
Sometimes You Have to Make Unpopular Decisions as a Small Business Owner
Most people want to be liked and to be friends with other people, if possible. This is fine for your social life, but as an…
For Small Business, Public Relations (PR) is Critical, But Don’t Get Carried Away
Public relations is very important, without question. However, as the late 1990’s and other highly hyped periods have proved, “sizzle” alone does not do the…
In Your Small Business Research, Use Primary Research As Much As Possible
Don’t rely too heavily on “secondary” (that generated by a third party) market research in your quest to understand your market as well as possible. …
Reward Yourself and Others When You Hit Milestones in Your Small Business
Take time to smell the roses, and let others smell them too. As a good entrepreneur, you (and your team) are likely to have your…
Delegate Relentlessly, With Accountability in Your Small Business
This lesson goes hand-in-hand with that of surrounding yourself with very capable people. Once you surround yourself with exceptionally capable people, delegate to them when…
Most Businesses Make Little or No Money
The fact of the matter is that many small businesses should not be started in the first place. They suffer from a weak business model,…