Given less than perfect information as the norm, running a business is about making assumptions, taking action, and monitoring your results, then adjusting your assumptions…
This is a funny one, but one that you should bear in mind. We tend to like our own ideas – if they’re our ideas,…
Make no mistake about it, no matter how many “cooks” you have running around, there can be only one head chef. It’s somewhat amazing how…
Most people want to be liked and to be friends with other people, if possible. This is fine for your social life, but as an…
Public relations is very important, without question. However, as the late 1990’s and other highly hyped periods have proved, “sizzle” alone does not do the…
Don’t rely too heavily on “secondary” (that generated by a third party) market research in your quest to understand your market as well as possible. …
Take time to smell the roses, and let others smell them too. As a good entrepreneur, you (and your team) are likely to have your…
This lesson goes hand-in-hand with that of surrounding yourself with very capable people. Once you surround yourself with exceptionally capable people, delegate to them when…
The fact of the matter is that many small businesses should not be started in the first place. They suffer from a weak business model,…
Always be looking for ways to use leverage, in every aspect of your business. As you pursue your dreams, keep in mind that it will…
